Baby Slings and Carriers

Mothers around the nation had something to say about the Motrin mom commercial that aired a short time ago. By now you may have seen the commerical about mothers and the "pains" associated with carrying their babies. If not, here it is:



This ad has drawn national attention from mothers with most of them saying that Motrin does not understand the demographic. Many state that carrying a baby does not hurt their backs and shoulders, nor is it an inconvenience as the commercial seems to convey. Several mothers are, in fact, offended by this commercial, demanding the commercial be pulled, and asking for apologies for targeting baby-wearers.

I see that the commercial was meant to be kind of silly, and by some, could be construed as non-offensive. The commercial is playfully narrated by a "mother" who states that the theory of baby carriers seems to make sense, but there is a flaw, the pain attributed with this practice.

On the other hand, I can see where it is offensive. She states that there is "supposedly" a bonding element with the child who held close to the mother. At the end of the commercial there is a tired and crazy graphic of a mother (well just the eyes) with the background noise of a coo coo.